Toyo Tires


Unleash the beast

Toyo Tires partnered up with us to build a strong brand movie. We imagined a story embodying the core values of the brand: speed, driven and performance. It was time to cut the animal loose and give in to the “Untameable Drive”.


The film is about 3 main characters exposing their untameable drive at night. Each of them behaving in their animal instinctive way. Each animal is representing a specific Toyo Tires range.

Behind the scene

We recruited a strong team to work on this ambitious movie. Together we managed to shoot it in 4 days… well actually nights! We had 3 ferocious cars to give the extra personality and edge to the characters. The shooting of the wolves was done separately in their own known natural environment.

From idea to action

We first presented our idea through a script we combined with mood visuals and video references. Next phase was illustrating the idea into a storyboard to get a better view on the different shots and material needed. Finally We created an animatic to test the different plans and the rhythm.

From sharing our expertise, to guiding a brand on a creative level, challenging a strategy and reinventing it, revisiting the brandING or prototyping the concept, we don’t just do it all, we kick ass at it!

Creative Side-Kick

“We share our vision and bring the special twist”.

We are the external fresh eye on your brand, project or plan. We dare to challenge the existing strategies. We bring you food for thought and come up with concrete solutions.

Smashing Design

“Our passion for design goes far beyond beautiful imagery.”

We have a purposeful approach to our work that focus on understanding the brands and their needs. We’re obsessed with details that matter and we dare to prototype our ideas and concepts.

Strategic Boost

“We help to define the digital strategy of your brand”.

Along with defining the best way to communicate with your audience, we help you to make the right choices. We share our expertise and we help to put the strategy into practice.

Striking Workshops

“Digital is a mindset. We share our expertise with you”.

We prepare customized workshops fitting your specific objective or needs. When you’re looking for some inspiring and educational entertainment for your team, we make the magic happen.

1MD/One Million Dollars

Avenue Louise, 60-62 1000 - Brussels - Belgium +32 (02) 649 13 00 [email protected]

You are a kickass art director web/ux/ui designer, or motiongrapher ?

Drop us a line with your portfolio we are always looking for great creative talents.

[email protected]
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