Toyo Tires

web / gaming / 3D / video

Toyo tires needed to improve their digital presence.

We created an exclusive European game campaign including an intriguing teaser inviting people to discover this leading Japanese tire brand. We wanted users to feel all the rush and adrenaline of a once in a lifetime night race. The game we designed was completely built in 3d and then integrated as interactive video in html5.

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Edge of your seat gameplay.

The game principle is really simple but very addictive. Push yourself to the limits with Toyo tires. For this project we did everything inhouse – shooting footage, 3D design, animation, FX, compositing, development. The real challenge was to make the game fully compatible on every desktop or mobile device. Launching the game increased visibility for the brand and delivered a substantial increase of Facebook followers.

From sharing our expertise, to guiding a brand on a creative level, challenging a strategy and reinventing it, revisiting the brandING or prototyping the concept, we don’t just do it all, we kick ass at it!

Creative Side-Kick

“We share our vision and bring the special twist”.

We are the external fresh eye on your brand, project or plan. We dare to challenge the existing strategies. We bring you food for thought and come up with concrete solutions.

Smashing Design

“Our passion for design goes far beyond beautiful imagery.”

We have a purposeful approach to our work that focus on understanding the brands and their needs. We’re obsessed with details that matter and we dare to prototype our ideas and concepts.

Strategic Boost

“We help to define the digital strategy of your brand”.

Along with defining the best way to communicate with your audience, we help you to make the right choices. We share our expertise and we help to put the strategy into practice.

Striking Workshops

“Digital is a mindset. We share our expertise with you”.

We prepare customized workshops fitting your specific objective or needs. When you’re looking for some inspiring and educational entertainment for your team, we make the magic happen.

1MD/One Million Dollars

Avenue Louise, 60-62 1000 - Brussels - Belgium +32 (02) 649 13 00 [email protected]

You are a kickass art director web/ux/ui designer, or motiongrapher ?

Drop us a line with your portfolio we are always looking for great creative talents.

[email protected]
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