YouRecycle is a company specialized in the recycling of old electronic devices. Send them your old iPhone and get money back for that!
Our work for YouRecycle was very huge. We really started from scratch. They had nothing except the name. That made our collaboration with them very exciting!
Create things when there's nothing
is the most exciting work you can imagine
The first step was to create their branding (logo + graphic identity). After that, we made the design of their official website that you can find on YouRecycle.com, and everything that goes around (promotional banners, mailings, etc.).
The final step was to popularize this new brand to the world. For that, we animate their Facebook page by organizing events and contests on it that brings a lot of new fans!
We also made YouRecycled.com which is an online action 1MD made to promote YouRecycle. Thanks to YouRecycled.com and a sophisticated algorithm made with Adobe Flash, you are able to recycle your photos automatically to make them looking like a bunch of spare parts (inspired by the work of Charis Tsevis).