Fear Tracker Volkswagen
The briefing: Create some buzz around the Golf GTI: an incredible monster, made to burn the road.
Our concept: the Golf GTI is just like one of those horror movie monsters, that always came back from hell to hunt you in your dreams. Exactly like "Christine", that other red car...
Our creation: a fake trailer, filled with chills, thrills, suspense and... nonsense. Self-mocking is a big part of Volkswagen’s identity...
AN INTERACTIVE HORROR MOVIE TRAILER
A perfect mix for a perfect buzz
Forget the normal movie trailer. Here’s the INTERACTIVE trailer!
You control unique, exclusive sounds and visual effects in real time! Forget about 3D television, THIS is really the revolution you’ve been waiting for. You can add storm effects, explosions, weird noises, etc. The possibilities are infinite. You have to try this unique experience! Turn on the sound, make sure that you’re alone in your house and ... have fun.
What have we learned from this project? Fun and simplicity help to spread the message. And you know what? You don’t need special FX and HD shooting to make people laugh and enjoy your movie. Even now, when we watch this trailer, we are still laughing (It’s always a pleasure to see @TheGeorsh half naked in our bathroom).
Special thanks to BWAT, without him this project would never have happened! Once again, the perfect team work!
