1MD | Creative Bureau

Fabia... I Like! Skoda

Škoda puts on sale one of its Fabia Rock based on the principle of reverse auctions. But, for the first time ever, it’s linked to Facebook! The more "likes" the Škoda page gets, the less you will pay for the Fabia. It's that easy. A little detail... there is only one Fabia to sell and you will only have one chance to buy it. We produced this innovative project with our long term partner BWAT.

How low will fall the Fabia price? Who is going to buy it? YOU decide it!