Digital strategy Alpro
Where to start? So much has be done on Alpro by 1MD since more than one year now. In a word: 1MD has become the official digital agency of Alpro on the International level.
So it means we had to redesign the entire website, create special products activations in different countries, european media campaign management, video and photo shootings, manage bloggers, rework completely the digital guidelines...
An intense adventure of ONE year.
1MD has become the digital agency of Alpro on the international level
You can check online the cooking platform that we are shooting, editing, producing. It’s the first time we had to manage such an amount of videos. Thanks to Xavier Portela the challenge has been successfully achieved. 40 different recipes translated in 10 different languages are in the pipe!
We also have to thank all the bloggers who worked on the “365 breakfasts a year” project. Obviously it’s still no finished but until now, everyday we get wonderful and inspiring pictures of breakfasts from all Europe.
And we also want to say a big thank you to the 1MD team. You can’t imagine how challenging it was to produce more than 16 different versions of the website. Because, it’s not just about translation, the website is such flexible that every country has its own structure & content.
Managing the digital strategy of Alpro is a never-ending project, but this has really taken 1MD one step further.
