The Prototype Experience Activision
"My name is Alex Mercer. I'm the reason for all this. They call me a killer, a monster, a terrorist... I am all of these things." Alex Mercer is the main protagonist of Prototype, a video game by Activision. In the game, Alex is stealing memories and identities from people. So we decided to create - for the first time ever - a video that integrates your personal Facebook data.
An exciting and scary experience
Discover your own pictures and data
in a dark game trailer
in a dark game trailer
The Prototype Experience is probably the most famous project of 1MD so far. A billion visits, tons of positive comments, an uncountable amount of backlinks, etc. People were so amazed to see their friends and themselves into a dark video game trailer!
When we created the trailer, there wasn’t a lot of API available, so working with Facebook was really hard. But after some white nights, we started to get some interesting results. The tricky part was to integrate the Facebook data efficiently into the existing game trailers. We mixed the different trailers in to 1 movie and we filled the blanks with custom motion design - made to fit Facebook content.
We really thought this project was going to create a negative buzz around Facebook privacy policy... but not at all. We still don't know why, but people really liked the "experience". Funny fact: We had one remark from Facebook - they asked us to change "card number" into something less realistic!
This project was done in partnership with our old friends at Sponge.
