Activision wanted to make some noise about their new video game «Prototype».
Prototype was released for PS3, XBOX 360 and PC. The game plot centered around a figure named Alex who was stealing people’s memories. "Facebook Connect" API had just been released and we immediately saw a great opportunity to leverage it. We developed a user journey that required new visitors to connect via FB in order to start their experience, enabling substantially better data capture than they were currently getting.