1MD

Activision

web / gaming / video

Activision wanted to make some noise about their new video game «Prototype».

Prototype was released for PS3, XBOX 360 and PC. The game plot centered around a figure named Alex who was stealing people’s memories. "Facebook Connect" API had just been released and we immediately saw a great opportunity to leverage it. We developed a user journey that required new visitors to connect via FB in order to start their experience, enabling substantially better data capture than they were currently getting.

Transforming video into a fully customized experience.

We mixed various footage of the game with users’ personal data to great effect. Alex, the main character of the game appeared to literally steal your life as you played! Facebook management asked us to warn users that this was only a joke because many were lead to believe we now had access to their bank account numbers and passwords. Global buzz generated for this website increased rapidly in only a matter of days and we took home a number of top awards for this innovative concept.

From sharing our expertise, to guiding a brand on a creative level, challenging a strategy and reinventing it, revisiting the brandING or prototyping the concept, we don’t just do it all, we kick ass at it!

Creative Side-Kick

“We share our vision and bring the special twist”.

We are the external fresh eye on your brand, project or plan. We dare to challenge the existing strategies. We bring you food for thought and come up with concrete solutions.

Smashing Design

“Our passion for design goes far beyond beautiful imagery.”

We have a purposeful approach to our work that focus on understanding the brands and their needs. We’re obsessed with details that matter and we dare to prototype our ideas and concepts.

Strategic Boost

“We help to define the digital strategy of your brand”.

Along with defining the best way to communicate with your audience, we help you to make the right choices. We share our expertise and we help to put the strategy into practice.

Striking Workshops

“Digital is a mindset. We share our expertise with you”.

We prepare customized workshops fitting your specific objective or needs. When you’re looking for some inspiring and educational entertainment for your team, we make the magic happen.

1MD/One Million Dollars

19 avenue des volontaires 1160 - Brussels - Belgium +32 (02) 733 48 60 [email protected]

You are a kickass art director web/ux/ui designer, or motiongrapher ?

Drop us a line with your portfolio we are always looking for great creative talents.

[email protected]
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