1MD

Hongu

branding / digital strategy

Bringing European design sensibility to a rising Chinese luxury bag brand.

Hongu contacted us for a rethink on their branding and identity, with the ultimate goal of penetrating the European market. We developed a comprehensive marketing strategy to adapt and enhance their existing communications efforts. Smarter brand guidelines where defined and a new way of working was proposed. We involved leading international bag designers at the early stages of the product development to help Hongu adapt for efficiently delivering new products to a brand new market. We also developed 3D visuals of new Hongu retail stores.

From sharing our expertise, to guiding a brand on a creative level, challenging a strategy and reinventing it, revisiting the brandING or prototyping the concept, we don’t just do it all, we kick ass at it!

Creative Side-Kick

“We share our vision and bring the special twist”.

We are the external fresh eye on your brand, project or plan. We dare to challenge the existing strategies. We bring you food for thought and come up with concrete solutions.

Smashing Design

“Our passion for design goes far beyond beautiful imagery.”

We have a purposeful approach to our work that focus on understanding the brands and their needs. We’re obsessed with details that matter and we dare to prototype our ideas and concepts.

Strategic Boost

“We help to define the digital strategy of your brand”.

Along with defining the best way to communicate with your audience, we help you to make the right choices. We share our expertise and we help to put the strategy into practice.

Striking Workshops

“Digital is a mindset. We share our expertise with you”.

We prepare customized workshops fitting your specific objective or needs. When you’re looking for some inspiring and educational entertainment for your team, we make the magic happen.

1MD/One Million Dollars

Avenue Louise, 60-62 1000 - Brussels - Belgium +32 (02) 649 13 00 [email protected]

You are a kickass art director web/ux/ui designer, or motiongrapher ?

Drop us a line with your portfolio we are always looking for great creative talents.

[email protected]
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