1MD

Gspud

branding / web

New lunch concept

G spud is a new lunch concept launched in Brussels, in the Louise area. Spuds is English lingo for potatoes.
This new concept creates a new tasty and healthy lunch food experience. It’s all about the fresh ingredients combined with baked spuds.

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Deliciously healthy branding

1MD jumped in to create the branding and visual communication. From benchmarking, to logo research, to logo conception and identity building. Together with the logo we created main icons to use for the different categories of salade dishes and extra dishes.
It’s all about finding the right balance to get the fresh and healthy G spud spot-on branding.

Fresh visual communication

Next to the identity we also imagined the main menu which is the basis of the lunch experience. The lunch concept is mainly focused on take away, so it’s important to get a clear overview instantly to make a quick & easy choice. For their digital presence, we built a one pager website to give you a deliciously healthy appetizer experience. Now go try it out and enjoy a nice G spud lunch!

LOGO VARIATIONS AND OLD STUDIES

From sharing our expertise, to guiding a brand on a creative level, challenging a strategy and reinventing it, revisiting the brandING or prototyping the concept, we don’t just do it all, we kick ass at it!

Creative Side-Kick

“We share our vision and bring the special twist”.

We are the external fresh eye on your brand, project or plan. We dare to challenge the existing strategies. We bring you food for thought and come up with concrete solutions.

Smashing Design

“Our passion for design goes far beyond beautiful imagery.”

We have a purposeful approach to our work that focus on understanding the brands and their needs. We’re obsessed with details that matter and we dare to prototype our ideas and concepts.

Strategic Boost

“We help to define the digital strategy of your brand”.

Along with defining the best way to communicate with your audience, we help you to make the right choices. We share our expertise and we help to put the strategy into practice.

Striking Workshops

“Digital is a mindset. We share our expertise with you”.

We prepare customized workshops fitting your specific objective or needs. When you’re looking for some inspiring and educational entertainment for your team, we make the magic happen.

1MD/One Million Dollars

Avenue Louise, 60-62 1000 - Brussels - Belgium +32 (02) 649 13 00 [email protected]

You are a kickass art director web/ux/ui designer, or motiongrapher ?

Drop us a line with your portfolio we are always looking for great creative talents.

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